Recruit, retain and report : UK universities’ strategic communication with stakeholders on Twitter
Emmanuel Mogaji, Josue Kuika Watat, Sunday Adewale Olaleye, Dandison Ukpabi
| Year of publication: |
2021
|
|---|---|
| Authors: | Mogaji, Emmanuel ; Watat, Josue Kuika ; Olaleye, Sunday Adewale ; Ukpabi, Dandison |
| Published in: |
Strategic corporate communication in the digital age. - Bingley, UK : Emerald Publishing, ISBN 978-1-80071-265-2. - 2021, p. 89-114
|
| Subject: | Social media | stakeholder | university | communication | higher education | UK | Twitter | Social Web | Social web | Stakeholder | Hochschule | Higher education institution | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/978-1-80071-264-520211006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012491217