Recruiting Strategies for Changing Times

Changes in the capabilities and composition of the American workforce which will occur within the next ten years will create some of the most encompassing challenges ever faced by the United States. The main challenge for companies is to rethink and restructure their recruiting activities in order to attract competent employees vis‐à‐vis decreasing educational credentials and dramatic demographic changes in the workforce entrants. Such a challenge broadens the scope of recruiting and requires multifaceted recruitment strategies. Aims to reveal how nontraditional (corporate involvement in public education) and improved traditional recruiting strategies can enable businesses to continue to attract and retain capable employees from different genders, marital statuses and ethnic backgrounds. Strategies which proved effective in the past will continue to work in the future as long as companies are willing to adapt their messages and their workplaces to meet the needs and demands of this changing workforce.