Redefining excellence : exploring the influence of social comparison on green product evaluation
Ya Wang, Shuilong Wu, You Li, Shibin Sheng, Yongna Yuan
| Year of publication: |
2025
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|---|---|
| Authors: | Wang, Ya ; Wu, Shuilong ; Li, You ; Sheng, Shibin ; Yuan, Yongna |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 42.2025, 3, p. 684-701
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| Subject: | authentic pride | feelings of self-threat | green products | self-monitoring | social comparison | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22146 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015373168