Redefining market orientation from a relationship perspective: Theoretical considerations and empirical results
| Year of publication: |
2002
|
|---|---|
| Authors: | Helfert, Gabriele ; Ritter, Thomas ; Walter, Achim |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 36.2002, 9, p. 1119-1139
|