Redefining the new product introduction process
| Year of publication: |
1994
|
|---|---|
| Authors: | Gerwin, Donald ; Guild, Paul |
| Published in: |
International journal of technology management : IJTM. - Geneva-Aeroport : Inderscience Enterprises Ltd, ISSN 0267-5730, ZDB-ID 559787. - Vol. 9.1994, 5-7, p. 678-690
|