Redesigning product lines with conjoint analysis : how Sunbeam does it
Albert L. Page and Harold F. Rosenbaum
| Year of publication: |
1987
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|---|---|
| Authors: | Page, Albert L. |
| Other Persons: | Rosenbaum, Harold F. (contributor) |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 4.1987, 2, p. 120-137
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| Subject: | Sunbeam Appliance Company | Marketingmanagement | Marketing management | Marktforschung | Market research | Hausgerät | Home appliances | USA | United States | Conjoint-Analyse | Conjoint analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001045984