Rediscovering Creativity ‐ Unlearning Old Habits

Creativity, innovation, and entrepreneurship are “buzz words” frequently used by American business professionals when discussing the question of how to adapt to our rapidly changing global economy. American companies are struggling to innovate in order to compete with foreign competitors, and senior managers are telling middle managers and supervisors, “Our people need to become more creative.”

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Year of publication:	1989
Authors:	Sabatine, Frank J.
Published in:	American Journal of Business. - MCB UP Ltd, ISSN 1935-5181, ZDB-ID 2401319-5. - Vol. 4.1989, 2, p. 11-14
Publisher:	MCB UP Ltd
Subject:	Creativity \| Innovation \| Entrepreneurship \| PMI method

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/19355181198900013 [DOI]
Source:	Other ZBW resources

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