Reducing longitudinal attrition through Facebook
Sean P. McGinley (School of Hospitality Management, The Pennsylvania State University, University Park, Pennsylvania, USA), Lu Zhang (Hospitality Business, Michigan State University, East Lansing, Michigan, USA), Lydia E. Hanks (Dedman School of Hospitality, Florida State University, Tallahassee, Florida, USA), John W. O’Neill (School of Hospitality Management, The Pennsylvania State University, University Park, Pennsylvania, USA)
| Year of publication: |
October-December 2015
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|---|---|
| Authors: | McGinley, Sean ; Zhang, Lu ; Hanks, Lydia E. ; O'Neill, John |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 24.2015, 7/8, p. 894-900
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| Subject: | longitudinal field study | attrition | sample | Facebook | social network sites | social media | Social Web | Social web | Online-Marketing | Internet marketing | Soziales Netzwerk | Social network | Stichprobenerhebung | Sampling | Längsschnittanalyse | Longitudinal analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2015.982337 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011433731