Reducing resistance to sponsorship disclosure : the role of experiential versus material posts
Saleh Shuqair, Giampaolo Viglia, Diego Costa Pinto, and Anna S. Mattila
| Year of publication: |
2024
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|---|---|
| Authors: | Shuqair, Saleh ; Viglia, Giampaolo ; Pinto, Diego Costa ; Mattila, Anna S. |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 63.2024, 4, p. 959-973
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| Subject: | engagement | influencer | social exchange theory | social media post | sponsorship | travel experience | Sponsoring | Sponsorship | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Austauschtheorie | Social exchange theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00472875231171668 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014582416