Reducing social desirability bias through item randomized response : an application to measure underreported desires
Martijn G. de Jong, Rik Pieters, and Jean-Paul Fox
| Year of publication: |
2010
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|---|---|
| Authors: | Jong, Martijn G. de ; Pieters, Rik ; Fox, Jean-Paul |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 1, p. 14-27
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Sozialpsychologie | Social psychology | Messung | Measurement | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003947410