Reducing Social Desirability Bias Through Item Randomized Response: An Application to Measure Underreported Desires
| Year of publication: |
2010
|
|---|---|
| Authors: | van Nierop, Erjen ; Bronnenberg, Bart ; Paap, Richard ; Wedel, Michel ; Franses, Philip Hans |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 47.2010, 1 (1.2.), p. 14-28
|