Reengineering Corporate Communication : A Marketer's Perspective Offering New Concepts, Processes, Tools, and Templates

by Uwe Seebacher

1. Why a marketing perspective on corporate communication? -- 2. From corporate communication to corporate interaction -- 3. A critical discourse on today´s corporate communication -- 4. What the brave new world of corporate communication looks like -- 5. How to reengineer corporate communication! -- 6. The corporate communication self-assessment (CCSA) -- 7. The ComTechStack for predictive A2A corporate interaction -- 8. The new competencies for predictive A2A corporate interaction -- 9. Has everything been said?.

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Year of publication:	2022
Authors:	Seebacher, Uwe G.
Publisher:	2022.: Cham : Springer International Publishing 2022.: Cham : Imprint: Springer
Subject:	Performance Communication \| Personas \| Recipient Touchpoint Excellence \| Segment-based Communication \| Communication Intelligence \| Communication Automation \| Predictive Intelligence \| Kommunikation \| Communication \| Interne Kommunikation \| Internal communication \| Öffentlichkeitsarbeit \| Public relations \| Marketingmanagement \| Marketing management \| Betriebliches Informationssystem \| Business intelligence system

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Extent:	1 Online-Ressource (XXIII, 257 p. 71 illus.)
Series:	Future of Business and Finance Springer eBook Collection
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-031-03838-9 ; 978-3-031-03837-2 ; 978-3-031-03839-6
Other identifiers:	10.1007/978-3-031-03838-9 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013327924