Reevaluating the theoretical reasoning regarding market-entry position from a service-dominant logic perspective
Donald C. Barnes, Joel E. Collier, and Jason E. Lueg
| Year of publication: |
2009
|
|---|---|
| Authors: | Barnes, Donald C. ; Collier, Joel E. ; Lueg, Jason E. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 17.2009, 2, p. 163-173
|
| Subject: | Dienstleistungssektor | Service industry | Service-Dominant Logic | Service-dominant logic | Markteintritt | Market entry | Wettbewerbsvorteil | Competitive advantage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003827794