Reevaluating the theoretical reasoning regarding market-entry position from a service-dominant logic perspective
Donald C. Barnes, Joel E. Collier, and Jason E. Lueg
| Year of publication: |
2009
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| Authors: | Barnes, Donald C. ; Collier, Joel E. ; Lueg, Jason E. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 17.2009, 2, p. 163-173
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009884918