Reexamining health messages in the digital age : a fresh look at source credibility effects
Ioannis Kareklas, Darrel D. Muehling, and T. J. Weber
| Year of publication: |
2015
|
|---|---|
| Authors: | Kareklas, Ioannis ; Muehling, Darrel D. ; Weber, T. J. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 44.2015, 2, p. 88-104
|
| Subject: | Social Marketing | Social marketing | Gesundheitsmarketing | Health care marketing | Impfung | Vaccination | Virales Marketing | Viral marketing | Glaubwürdigkeit | Credibility | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011292330