Reference group influence on user connections with social networking sites : a study of Facebook
Yujie Wei, Feisal Murshed
| Year of publication: |
2019
|
|---|---|
| Authors: | Wei, Yujie ; Murshed, Feisal |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 10.2019, 4, p. 333-350
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| Subject: | social networking sites | SNS | Facebook | reference group influence | self-SNS connection | self-concept | social identity | gender effect | Social Web | Social web | Soziale Beziehungen | Social relations | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Soziale Gruppe | Social group | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Geschlecht | Gender |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2019.104211 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012168809