Reference model for improved communicability in projects : Survey among members of the PMI, São Paulo Chapter

Purpose – The purpose of this paper is to propose a structured and analytical model for the implantation of project communication management (PCM). Design/methodology/approach – A survey was carried out with the support of the PMI São Paulo Chapter. Findings – The research brought new evidence which, added to the identification of the main gaps and deficiencies found in the theory. The model then deals with project communication and reflects the advances in administration and organizational communication, enabling evolution in the area of project communication. Research limitations/implications – The fact that this work offers the view presented by just a part of one of the PMI Chapters is a research limitation. The model proposal offers a new approach for the understanding of the PCM process, structured and integrated into the organization. Practical implications – This new vision allows better alignment of projects with the organizational structure of communication. Social implications – This study enables use for media professionals in organizations, enabling better communicability between people. Originality/value – The model contributes to the understanding of communication in projects as a process with several dimensions, facilitating work in a structured integrated way, enabling a better degree of communicability in projects.