Reference points beyond price : fairness effects in customer choices
Christine Mathies
| Year of publication: |
2008
|
|---|---|
| Authors: | Mathies, Christine |
| Published in: |
Pricing perspectives : marketing and management implications of new theories and applications. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 0-230-20722-7. - 2008, p. 99-118
|
| Subject: | Preismanagement | Pricing strategy | Gerechtigkeit | Justice | Konsumentenverhalten | Consumer behaviour | Nutzen | Utility | Prospect Theory | Prospect theory | Fluggesellschaft | Airline | Hotellerie | Hotel industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003775065