Reference points in consumer choice models : A review and future research agenda
| Year of publication: |
2020
|
|---|---|
| Authors: | Wang, Ping ; Sun, Luping ; Zhang, Lijun ; Niraj, Rakesh |
| Published in: |
International Journal of Consumer Studies. - Wiley, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 45.2020, 5 (27.12.), p. 985-1006
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12637 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012409131