Reference quality-based competitive market structure for innovation driven markets
Wonjoon Kim; Minki Kim
| Year of publication: |
2015
|
|---|---|
| Authors: | Kim, Wonjoon ; Kim, Minki |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 32.2015, 3, p. 284-296
|
| Subject: | Reference quality | Innovation-driven durable goods | Competitive market structure | Product innovation | Innovation elasticity | Innovation | Marktstruktur | Market structure | Wettbewerb | Competition | Dauerhafte Konsumgüter | Durable goods | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Produktqualität | Product quality | Theorie | Theory | Produktdifferenzierung | Product differentiation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011398545