Referral programs and customer value
Philipp Schmitt; Bernd Skiera und Christophe Van den Bulte
| Year of publication: |
2011
|
|---|---|
| Authors: | Schmitt, Philipp ; Skiera, Bernd ; Van Den Bulte, Christophe |
| Published in: |
Wert- und dialogorientiertes Kundenmanagement. - Hamburg : Kovač, ISBN 3-8300-5801-2. - 2011, p. 77-113
|
| Subject: | Kundenwert | Customer value | Virales Marketing | Viral marketing | Deutschland | Germany | Bankmarketing | Bank marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009239977