Referral strategy of e-commerce platform under different selling modes
Xin Wang, Lin Yu, Shuhua Zhang, Shuping Wu, Baoqin Yu, Xiaofen Ye
| Year of publication: |
2023
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|---|---|
| Authors: | Wang, Xin ; Yu, Lin ; Zhang, Shuhua ; Wu, Shuping ; Yu, Baoqin ; Ye, Xiaofen |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 44.2023, 6, p. 3451-3484
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| Subject: | Verkauf | Selling | Digitale Plattform | Digital platform | Electronic Commerce | E-commerce | Stackelberg-Wettbewerb | Stackelberg competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mde.3890 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014340985