Referral types and peer activation : who to ask?
Priscilla Cheung; Luke Greenacre; Lynne Freeman
| Year of publication: |
2014
|
|---|---|
| Authors: | Cheung, Priscilla ; Greenacre, Luke ; Freeman, Lynne |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 30.2014, 3/4, p. 295-311
|
| Subject: | referral | peer network | end state | regulatory fit | mixed method | Soziales Netzwerk | Social network | Soziale Gruppe | Social group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010345677