Refinement and validation of a multidimensional destination brand equity scale for inbound and outbound Chinese travelers : a cross-national perspective
Martin Yongho Hyun and Hyeon-Cheol Kim
| Year of publication: |
2020
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| Authors: | Hyun, Martin Yongho ; Kim, Hyeon-Cheol |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 59.2020, 8, p. 1522-1552
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| Subject: | multidimensional DBE scale | multigroup analysis | destination branding | etic-emic approach | external validity | Markenführung | Brand management | China | Markenimage | Brand image | Destinationsmanagement | Destination management | Messung | Measurement | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0047287519888296 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012310020