Reflections and Reviews - Standing on the Shoulders of Ancients: Consumer Research, Persuasion, and Figurative Language
| Year of publication: |
2000
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| Authors: | McGuire, William J. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 27.2000, 1, p. 109-114
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