Reflections on a scholarly career : from inside out and back again
Richard P. Bagozzi
| Year of publication: |
2011
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|---|---|
| Authors: | Bagozzi, Richard P. |
| Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 2169037-6. - Vol. 8.2011, p. 1-41
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| Subject: | Richard P. Bagozzi | Marketingtheorie | Marketing theory | Konsumentenverhalten | Consumer behaviour | Wissenschaftliche Methode | Scientific method | Holismus | Holistic approach | Lebensverlauf | Life course |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009270400