Reflections on methodologies for research at the marketing/entrepreneurship interface
Audrey Gilmore
| Year of publication: |
2010
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| Authors: | Gilmore, Audrey |
| Published in: |
Journal of research in marketing and entrepreneurship : JRME. - Bingley : Emerald, ISSN 1471-5201, ZDB-ID 2516633-5. - Vol. 12.2010, 1, p. 11-20
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| Subject: | Marketingtheorie | Marketing theory | Entrepreneurship | Entrepreneurship approach | Wissenschaftliche Methode | Scientific method |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008798475