Reflections on some key issues and challenges for marketing for social good
Folúké Bádéjọ́, Pauline Maclaran, Andreas Chatzidakis, Simone Pettigrew, Ross Gordon, Fiona Spotswood and Sally Dibb
| Year of publication: |
2022
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| Authors: | Bádéjọ́, Folúké ; Maclaran, Pauline ; Chatzidakis, Andreas ; Pettigrew, Simone ; Gordon, Ross ; Spotswood, Fiona ; Dibb, Sally |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 38.2022, 11/12, p. 1203-1217
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| Subject: | behaviour change | critical marketing | Critical social marketing | policy | social change | social good | transdisciplinary | transformative consumer research | Social Marketing | Social marketing | Sozialer Wandel | Social change | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2022.2110702 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013466512