Reflexive introspection on sharing gifts and shaping stories

The purpose of this paper is to convey how reflexive introspection can be used to discover new insights from previously recorded ethnographic data. A reflexive introspection of experiences recorded on tape, in fieldwork notebooks, personal journals and in correspondence bares ulterior motives and complicity in escalating consumer desires that suggests a retextualization of the fieldwork experience.

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Year of publication:	2012
Authors:	Olsen, Barbara
Published in:	Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 65.2012, 4, p. 467-474
Publisher:	Elsevier
Subject:	Ethnography \| Introspection \| Negril \| Jamaica \| Motivation \| Narrative \| Reflexivity \| Retextualization \| Retrospection

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Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010573680