Refocusing loyalty programs in the era of big data : a societal lens paradigm
Valeria Stourm, Scott A. Neslin, Eric T. Bradlow, Els Breugelmans, So Yeon Chun, Pedro Gardete, P.K. Kannan, Praveen Kopalle, Young-Hoon Park, David Restrepo Amariles, Raphael Thomadsen, Yuping Liu-Thompkins, Rajkumar Venkatesan
| Year of publication: |
2020
|
|---|---|
| Authors: | Stourm, Valeria ; Neslin, Scott A. ; Bradlow, Eric T. ; Breugelmans, Els ; Chun, So Yeon ; Gardete, Pedro ; Kannan, P. K. ; Kopalle, Praveen K. ; Park, Young-Hoon ; Restrepo Amariles, David ; Thomadsen, Raphael ; Liu-Thompkins, Yuping ; Venkatesan, Rajkumar |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 31.2020, 4, p. 405-418
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| Subject: | Loyalty programs | Inequality | Privacy | Sustainability | Big data | Big Data | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Datenschutz | Data protection | Data Mining | Data mining |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/s11002-020-09523-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012417694