Refocusing on R&D model or redefining marketing strategy? : Anticipating sustainability for generic pharmaceutical industry
Fereshteh Barei and Claude Le Pen
| Year of publication: |
2014
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|---|---|
| Authors: | Barei, Fereshteh ; Le Pen, Claude |
| Published in: |
Journal of medical marketing : device, diagnostic and pharmaceutical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 2189085-7. - Vol. 14.2014, 2/3, p. 81-90
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| Subject: | Generics | R&D model | innovation | product risk | value creation | quality approach | Pharmaindustrie | Pharmaceutical industry | Innovation | Generika | Generic drugs | Marketingmanagement | Marketing management | Betriebliche Wertschöpfung | Value creation | Qualitätsmanagement | Quality management | Produktentwicklung | New product development |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010517757