Reframing online brand community management : consumer conflicts, their consequences and moderation
Denitsa Dineva and Kate L. Daunt
| Year of publication: |
2023
|
|---|---|
| Authors: | Dineva, Denitsa ; Daunt, Kate L. |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 10, p. 2653-2682
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| Subject: | Brand community management | Consumer misbehaviours | Facebook moderation | Online incivility | Social media networks | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Markenartikel | Brand | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-03-2022-0227 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014448573