Reframing supply chain management : a service-dominant logic perspective
Robert F. Lusch
| Year of publication: |
2011
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|---|---|
| Authors: | Lusch, Robert F. |
| Published in: |
The journal of supply chain management : a global review of purchasing and supply. - Hoboken, NJ : Wiley-Blackwell, ISSN 1523-2409, ZDB-ID 1463569-0. - Vol. 47.2011, 1, p. 14-18
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| Subject: | Lieferkette | Supply chain | Service-Dominant Logic | Service-dominant logic | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008900918