"Regretting your brand-self?" : the moderating role of consumer-brand identification on consumer responses to purchase regret
Vasileios Davvetas, Adamantios Diamantopoulos
| Year of publication: |
November 2017
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|---|---|
| Authors: | Davvetas, Vasileios ; Diamantopoulos, Adamantios |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 80.2017, p. 218-227
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| Subject: | Consumer-brand identification | Regret | Satisfaction | Consumer-brand relationships | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Persönlichkeitspsychologie | Personality psychology | Markenimage | Brand image | Entscheidung unter Unsicherheit | Decision under uncertainty | Markentreue | Brand loyalty | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.04.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011771503