Regular price $ 299; pre-order Price $ 199 : price promotion for a pre-ordered product and the moderating role of temporal orientation
Amaradri Mukherjee, Subhash Jha, Ronn J. Smith
| Year of publication: |
June 2017
|
|---|---|
| Authors: | Mukherjee, Amaradri ; Jha, Subhash ; Smith, Ronn J. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 93.2017, 2, p. 201-211
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| Subject: | Pre-order | Discount size | Temporal orientation | Perceived financial risk | Perceived product quality | Purchase intentions | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2016.11.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011721811