Regularities in buyer behaviour and brand performance : the case of Australian beer
John Dawes
| Year of publication: |
2008
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|---|---|
| Authors: | Dawes, John |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 15.2007/08, 3, p. 198-208
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| Subject: | Konsumgütermarketing | Consumer goods marketing | Bier | Beer | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003627433