Regulation of professional sport in a changing broadcasting environment: Australian club and sport broadcaster perspectives

Broadcasting is undergoing massive changes with technology introducing new delivery opportunities and thereby more broadcasters into the equation. Emerging technology in the sport broadcasting environment is complicated by the existing league and broadcasting regulations. League-based regulations impact on income distribution and product distribution, while broadcasting regulations, largely imposed by the elected Federal Government of the day, are enacted to ensure that commercial and public interests are being supported. Introducing a stakeholder interest-based approach, the regulation affecting professional sport clubs and broadcasters was examined in order to identify how they would respond to the regulation imposed on them in the emerging broadcasting environment.