Regulatory focus as a determinant of brand value
| Year of publication: |
2010
|
|---|---|
| Authors: | Love, Edwin ; Staton, Mark ; Chapman, Christopher N. ; Okada, Erica Mina |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 19.2010, 7 (2.11.), p. 512-518
|