Regulatory focus intensity and evaluations of retail experiences
Year of publication: |
2014
|
---|---|
Authors: | Arnold, Mark J. ; Reynolds, Kristy E. ; Jones, Michael A. ; Tugut, Meltem ; Gabler, Colin B. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 11, p. 958-975
|
Subject: | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention | Einzelhandel | Retail trade |
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