Regulatory focus : reward fit as a determination of loyalty program success
Meltem Tugut; Mark J. Arnold
| Year of publication: |
2011
|
|---|---|
| Authors: | Tugut, Meltem ; Arnold, Mark J. |
| Published in: |
Enhancing knowledge development in marketing ; Vol. 21. - Red Hook, NY : Curran Associates, ISBN 978-1-61782-253-7. - 2011, p. 628-636
|
| Subject: | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Erfolgsfaktor | Success factor | Einzelhandel | Retail trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010191043