Reinforcing the capability perspective of value-based selling a response to the commentary by Jaakkola, Frösén and Tikkanen on the paper "value-based selling: an organizational capability perspective"
Risto Rajala; Pekka Töytäri
| Year of publication: |
2015
|
|---|---|
| Authors: | Rajala, Risto ; Töytäri, Pekka |
| Other Persons: | Jaakkola, Matti (reviewed) ; Frösén, Johanna (reviewed) ; Tikkanen, Henrikki (reviewed) |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 45.2015, p. 115-116
|
| Subject: | Capability-Ansatz | Capability approach | Betriebliche Wertschöpfung | Value creation | Verkauf | Selling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010530567