Reinforcing or weakening? : the role of blockchain technology in the link between consumer trust and organic food adoption
Year of publication: |
2023
|
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Authors: | Li, Yina ; Liao, Anni ; Li, Lixu ; Zhang, Min ; Zhao, Xiande ; Ye, Fei |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 164.2023, p. 1-12
|
Subject: | Blockchain | Choice model | Cognitive theory | Organic food | Trust | Bio-Lebensmittel | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour |
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