Reinforcing purchase behaviors through CSR and ethical practices
Khizar Hayat and Zhu Jianjun and Sharafat Ali
| Year of publication: |
2022
|
|---|---|
| Authors: | Hayat, Khizar ; Zhu, Jianjun ; Ali, Sharafat |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 40.2022, 2, p. 256-272
|
| Subject: | Corporate social responsibility | Eco-branding | Environmental advertising | Ethical practices | Impulse buying | Repurchase behavior | Corporate Social Responsibility | Konsumentenverhalten | Consumer behaviour | Unternehmensethik | Business ethics | Werbung | Advertising | Ethik | Ethics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-08-2021-0268 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013172938