Reinvigorating the mission statement through top management commitment
| Year of publication: |
2014
|
|---|---|
| Authors: | Williams, Ralph I. <Jr.> ; Morrell, Daniel L. ; Mullane, John V. |
| Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 52.2014, 3, p. 466-459
|
| Subject: | Performance | Top management | Communication | Commitment | Mission statements | Unternehmenskultur | Corporate culture | Führungskräfte | Managers | Interne Kommunikation | Internal communication | Öffentlichkeitsarbeit | Public relations | Mitarbeiterbindung | Employee retention |
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