Rejoinder: fractures in the edifice of PLS
Year of publication: |
2023
|
---|---|
Authors: | Rönkkö, Mikko ; Lee, Nick ; Evermann, Joerg ; McIntosh, Cameron N. ; Antonakis, John |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 6, p. 1626-1640
|
Subject: | Methodology | Measurement | Structural equation models | Composites | Partial least squares | PLS | Partielle kleinste Quadrate | Strukturgleichungsmodell | Structural equation model | Kleinste-Quadrate-Methode | Least squares method | Messung |
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