Rejoinder to commentary on Chien, Cornwell, and Pappu (2010): Advancing research on sponsorship portfolio effects
| Year of publication: |
2012
|
|---|---|
| Authors: | Chien, P. Monica ; Cornwell, T. Bettina ; Pappu, Ravi |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 65.2012, 1, p. 117-122
|