Relacionando funções das marcas e fatores de influência internos dos usuários : estudo netnográfico em comunidades virtuais
Alan César Souza Maciel, Janaína Gularte Cardoso, João Henriques de Sousa Júnior
| Alternative title: | Relating brand functions and internal user influence factors : netnographic study in virtual communities |
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| Year of publication: |
2020
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| Authors: | Maciel, Alan César S. ; Cardoso, Janaína Gularte ; Sousa Junior, João Henriques de |
| Published in: |
Consumer behavior review : CBR. - Recife : Universidade Federal de Pernambuco, ISSN 2526-7884, ZDB-ID 2919711-9. - Vol. 4.2020, 2, p. 146-161
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| Subject: | Brand functions | Internal consumer factors | Virtual communities | Netnography |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | Portuguese |
| Notes: | Zusammenfassung in englischer Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012285298