Relatinship investment and reciprocity : an empirical investigation
Yu Yu
| Year of publication: |
2015
|
|---|---|
| Authors: | Yu, Yu |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 30.2015, 5, p. 637-647
|
| Subject: | Relationship marketing | Banking | Buyer-seller relationships | Empirical study | Financial services | Business-to-Business marketing | Beziehungsmarketing | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Finanzdienstleistung | Bank |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011341889