Relational benefits, their consequences, and customer membership types
Yong-Ki Lee, Byung-Ho Choi, Dong Jin Kim and Sunghyup Sean Hyun
| Year of publication: |
2014
|
|---|---|
| Authors: | Lee, Yong-ki ; Choi, Byung-ho ; Kim, Dong Jin ; Hyun, Sunghyup Sean |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 34.2014, 3, p. 230-250
|
| Subject: | relational benefits | customer voluntary behaviours | customer satisfaction | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010344134