Relational marketing : development, debates and directions
Lisa O'Malley
| Year of publication: |
2014
|
|---|---|
| Authors: | O'Malley, Lisa |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 30.2014, 11/12, p. 1220-1238
|
| Subject: | relationship marketing | market-as-networks | mix-management paradigm | managerial autonomy | cooperation | market | Beziehungsmarketing | Relationship marketing | Marketing | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010433927